AUM names Herlihy as new athletic director
A leader with more than 25 years of experience in athletic administration, including nearly 12 years working at the NCAA Division II level, Jim Herlihy has been named the new Director of Athletics at Auburn University at Montgomery, Chancellor Dr. John G. Veres III announced Wednesday.
Herlihy spent the past 16 months as the Director of Athletics at Saint Anselm College in Manchester, N.H., a NCAA Division II member which competes in both the Northeast-10 Conference and Eastern College Athletic Conference.
“We look forward to having Jim as a member of the Warhawk family,” Veres said. “We value his experience and his dedication to student-athletes and excellence in athletic programs throughout his career, especially as we enter this crucial period of entering the NCAA Division II membership process."
During his tenure with the Hawks, Herlihy oversaw 20 sports, nine facilities, 68 employees and more than 450 student-athletes. He managed the financial aspects of a $7 million operating budget and Annual Fund, while cultivating gifts in athletic initiatives during the leadership phase of the first-ever Capital Campaign conducted in the 125-year history of Saint Anselm. Herlihy also served on the President’s Cabinet, where he was the liaison for numerous campus committees.
Under his leadership, five teams qualified for national tournaments and more than 55 percent of student-athletes were named to the Dean’s List. Additionally, the department of athletics boasted a 92 percent graduation rate and student-athletes participated in more than 4,000 hours of community service.
“I am honored and humbled to join the AUM community,” Herlihy said. “I would like to thank Chancellor Veres and the search committee for their confidence in me to lead the department. I have great admiration for the tradition and spirit of AUM athletics and the success of the department. This is an exciting time for the athletics program. I am excited to join the team and continue the work begun on the NCAA membership transition and to build on the foundation of student success here.”
Prior to his arrival on the Hilltop, Herlihy served as the Director of Athletics at the University of Montevallo for seven years.
While at Montevallo, Herlihy guided the Falcons through a transition from the Gulf South Conference to their current home, the Peach Belt Conference, while also overseeing the 15 athletic programs, 42 employees, more than 300 student-athletes and seven facilities. He spearheaded the fund raising and construction of three new facilities on campus and improved the Annual Fund by more than 200 percent. Herlihy was also responsible for the addition of five varsity sports at Montevallo.
Competitively, the Falcons captured six conference championships and finished as conference runners-up eight times. The school qualified for the NCAA Tournament 15 times under his leadership. Montevallo posted its best finishes in the Learfield Sports Directors’ Cup standings under his guidance. Six student-athletes earned All-American status, while three were named Academic All-Americans. Montevallo also produced its first-ever conference Scholar-Athlete of the Year.
Herlihy was an instrumental leader in a period of substantial growth at Montevallo. Under his direction, the Falcons increased their student-athlete population by more than 100 percent, while maintaining a strong tradition on the fields of competition and in the classroom. More than 60 percent of all student-athletes maintained a grade point average of 3.0 or better, while athletics recorded a graduation rate more than 20 percent higher than the general student body. The department of athletics was a national finalist for the 2014 NCAA DII Award of Excellence and was recognized by the Peach Belt Conference for community engagement initiatives three times.
Herlihy has served on the NCAA DII Management Council, as well as been a member of the NCAA DII Finance & Planning Committee and DII Identity & Branding Committee. He is a member of the National Association of Collegiate Directors of Athletics (NACDA) and has served on the Board of Directors for the DII Athletic Directors Association. He is also a member of both the College Athletic Business Management Association (CABMA) and the Collegiate Event & Facility Management Association (CEFMA).
Before leading the staff at Montevallo, Herlihy served as an Assistant Athletic Director at Florida Gulf Coast University in Fort Myers, Fla. There, he oversaw all aspects of the financial operations and external relations, while supervising five teams. He has worked in revenue-generating positions in the Major League Baseball front offices for both the Philadelphia Phillies and Texas Rangers, where he served as the General Manager of the Clearwater Phillies and the Charlotte Rangers, respectively. He also spent time as the Assistant General Manager of the Nashville Sounds Minor League Baseball team.
Herlihy earned his bachelor’s degree from Plymouth State University, before completing his master’s degree in sports management at the University of Alabama. He also completed the Sports Management Institute’s executive education program, sponsored by the University of Notre Dame and University of Georgia, in 2011.
Herlihy and his wife, Peggy, are the parents of two children – daughter Elizabeth, a student at South Florida, and son TJ, a student at South Alabama.